The Better Email on Design

The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour.

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Whether you’re a web designer, marketer, or the company code monkey, designing and building an HTML email campaign can be terrifying. There are seemingly countless things that can go wrong, resulting in subscribers who are bored, frustrated, and ready to unsubscribe. It’s a tough gig.

It doesn’t have to be.

The Better Email on Design is a complete guide to the intricacies of coding HTML email campaigns. It unravels the mysteries of email development and allows you to focus less on code and more on producing great content that keeps your subscribers happy.

Here’s What You’ll Learn About:


Learn all the code needed to design and develop robust and effective campaigns.


Beautiful, clean, and readable typography helps build trust and get your message across.


Create email campaigns that can be accessed by anyone, regardless of ability or device.


See which image types work best in email while optimizing for clients that block images by default.

Links & Buttons

Effectively use links in an email, including multiple approaches to building bulletproof buttons.

Responsive Emails

Understand different approaches to creating emails that work across devices.

Animation & Interactivity

Add life to your emails with motion and techniques that allow your subscribers to engage like never before.


Understand the steps professionals use to diagnose and solve even the trickiest of email design problems.

Workflows & Tools

Use advanced workflows and professional tools to speed up your development process, allowing you to develop emails faster.

What Lenny Tafro says about it:
I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same or better! Bravo!

Here’s What You’ll Get:

Expert Guides

A comprehensive, yet easy-to-understand, 225-page PDF guide that dives deep into email marketing and design. Written by a leading expert with nearly a decade of email development experience.

Video Tutorials

23 step-by-step video tutorials that explain and build on the concepts presented in the PDF guide. Over 6 hours of instruction. Downloadable and viewable offline, DRM-free.

Practical Examples

Realistic examples and illustrations of key concepts and clean, well-written code examples you can use in your own email marketing campaigns. Adaptable for any use-case.

Start Learning Email Design Today

The Better Email on Design is available as a PDF book, video tutorials, or a bundle.

While the book and videos cover some of the same ground, they work best together. The book acts as the perfect reference for email development while the videos walk you through all of those concepts in a step-by-step fashion.

For the time being, 50% of all sales will be donated to help people hit hard by the COVID-19 pandemic. Learn more about how The Better Email is helping.

Videos | $119

23 videos and over 6 hours of step-by-step instructions, ready to download and watch.

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PDF | $39

Over 200 pages of in-depth instruction on email development in a downloadable, DRM-free PDF.

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Bulk and team discounts are available. Email me for details

What Dermot Hughes says about it:
Jason's book was a lifesaver when I started doing email. As someone who came from a web background before, you couldn't have asked for a better crash course into the mad world of email.