Learn Email Marketing with The Better Email

The foundational guide to email marketing you’ve always wanted. Understand the laws, best practices, and strategies you need to grow in your email career.

Book Cover

The Better Email On Marketing

$129 Preorder for $99

The ultimate guide to the foundations of effective email marketing. Get the PDF guide, tutorial videos, and marketing resources. Launching in July.

Preorder for $129 $99 Processed securely via Gumroad.

Email marketing delivers the highest ROI of any marketing channel. If you know how to harness email’s power. Despite being one of the oldest digital marketing channels, most people refuse to recognize email’s complexity and strengths—leading to set-it-and-forget-it campaigns and underutilized, unoptimized email marketing programs. If they do invest in email, many waste valuable time sifting through outdated resources to piece together something that resembles a decent email marketing program.

There’s a better way to get the most out of your email marketing.

The Better Email On Marketing is the comprehensive guide to the concepts and best practices behind successful email marketing that you always wanted. It walks you through the different types of email marketing, the laws you need to understand to stay safe, and the strategies, tools, and workflows used by the most successful marketers in the world. Plus, it gives you frameworks, checklists, and resources you can apply to your campaigns to get the most out of your email marketing—and make happier subscribers and customers in the process.

Here's what you'll learn about:

Marketing Principles

How email marketing works and email’s role in the increasingly integrated marketing landscape.

Types of Email

The many different campaigns you’ll encounter, from B2B to B2C, broadcast to transactional, and everything in-between.

Email Legislation

The laws and rules you need to know to stay safe and keep your sender reputation clean.

Successful Strategies

Different tactics for getting subscribers engaged throughout the subscriber lifecycle.

Increasing Performance

Tips on how and what to test to get more value out of your email efforts without the headaches.

Workflows & Tools

Guidance on how to get emails conceived, created, and into the inbox more efficiently.

And here's what you'll get:

An Expert Guide

A comprehensive, yet easy-to-understand, PDF guide that walks you through everything you need to know to become a successful email marketing professional.

Video Tutorials

Step-by-step video tutorials that explain and build on the concepts presented in the PDF guide. Stream online or download for offline access.

Practical Examples

Realistic examples of key concepts and all the checklists and reference you need to excel in email marketing. Adaptable for any use-case.

Start Learning Email Marketing

Book Cover

The Better Email On Marketing

$129 Preorder for $99

The ultimate guide to the foundations of effective email marketing. Get the PDF guide, tutorial videos, and marketing resources. Launching in July.

Preorder for $129 $99 Processed securely via Gumroad.

Bulk and team discounts available. Email for details.


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