Learn everything you need to know to plan and produce amazingly effective email campaigns.
Email can be an extraordinarily powerful way to build relationships. Whether you're sending a personal newsletter or the latest offers to your customers, email provides opportunities unlike any other digital marketing channel.
But only when sent with the utmost care.
Have you looked at your inbox lately? You've likely noticed email campaigns that were obviously sent without any thought behind them. The run-of-the-mill, everyday junk that so many people refer to as spam.
The Better Email on Marketing is the ultimate guide to getting out of the junk folder and improving your email marketing program. It goes beyond the basics and shows you how to level up all aspects of your emails. Whether it's onboarding or segmentation, analytics or analysis, The Better Email on Marketing will help you understand and excel in the email marketing industry.
What others are saying:
Jason has a natural ability to deliver results. We implemented his recommendations into our email campaigns and the outcome was nothing but positive.Rich O'Brian, SketchUcation
Who's behind all of this?
Jason Rodriguez is an email industry veteran with nearly a decade of experience in planning, writing, designing, and developing email marketing campaigns.
At Litmus, he works to build a community around email design and marketing and helps educate industry professionals in any way possible. He's written for A List Apart, self-published two books, and routinely speaks at industry events and holds workshops around the country to help people make better, more effective email campaigns.
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