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Welcome to The Better Email

Improve your email campaigns and create happier subscribers with practical and easy-to-understand guides on email marketing, design, and development.

What do you need to learn?

illustration Email Marketing

Learn the strategy behind successful email marketing programs, drip campaigns, segmentation, analytics, and analysis. Give your subscribers what they want and need.

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Coming Mid-2018

illustration Email Design & Development

Learn the code that powers responsive, effective, and interactive HTML email campaigns along with the tools and techniques needed for professional email design.

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Coming November 1st

What others are saying:

Jason's books bring much needed clarity in the confusing world of email design. Fewer headaches, better emails!
Massimo Arrigoni, MailUp

What to expect:

illustration Expert Guides

Comprehensive yet easy-to-understand PDF guides that dive deep into email marketing and design. Written by a leading expert with nearly a decade of experience.

illustration Video Tutorials

Dozens of short, digestible video tutorials that explain and build on the concepts presented in the PDF guides. Downloadable and viewable offline, DRM-free.

illustration Practical Examples

Realistic examples and illustrations of key concepts and clean, well-written code examples you can use in your own email marketing campaigns. Adaptable for any use-case.

Start learning email design now. More topics coming soon. Get Started

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Sign up below to get updates on guides and resources from The Better Email.

Subscribe and get a free 6-page PDF on understanding the difference between the web and HTML email, the first step in improving your HTML email design skills.

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What others are saying:

Jason has a natural ability to deliver results. We implemented his recommendations into our email campaigns and the outcome was nothing but positive.
Rich O'Brian, SketchUcation

Who's behind all of this?

Jason Rodriguez is an email industry veteran with nearly a decade of experience in planning, writing, designing, and developing email marketing campaigns.

At Litmus, he works to build a community around email design and marketing and helps educate industry professionals in any way possible. He's written for A List Apart, self-published two books, and routinely speaks at industry events and holds workshops around the country to help people make better, more effective email campaigns.

You can follow him on Twitter or subscribe to his newsletter.

What others are saying:

I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same or better! Bravo!
Lenny Tafro