A collection of professional guides to email design and development based on years of research, testing, and conversations with an amazing community.

I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same or better! Bravo! - Lenny Tafro
Level Up Your Skills

About The Better Email

The Better Email is an independent educational project from Jason Rodriguez. It’s devoted to helping people evolve their email campaigns, whether it’s by writing and recording guides on design and development or curating the best resources online for all things email.

The Better Email (and its precursors: Modern HTML Email and Professional Email Design) has been used by thousands for email marketing professionals to improve their email campaigns and make their subscribers’ lives better. It’s a growing collection of guides, videos, and goodies designed to answer the question:

How can I send better, more valuable emails?

Who’s behind The Better Email?

I’m Jason Rodriguez—an email industry veteran with nearly a decade of experience in planning, writing, designing, and developing email marketing campaigns.

Speaking at Salesforce Connections

Jason speaking at Salesforce Connections with Mark Robbins.

There’s a good chance you know me from my work at Litmus. Over 7+ years, I helped build a community around email design and marketing and educated industry professionals on webinars, at conferences, and with more articles and ebooks than I can remember.