There's a lot of information out there on email. Frankly, a lot of it is outdated, ill-informed, or just plain bullshit. This is the good stuff. Trust me—I've seen it all.

I thought I already had many tricks and tactics down pat, but time and again as I kept reading I found myself SMH as you presented a more elegant, supported, and email client-friendly way to accomplish the same or better! Bravo! - Lenny Tafro
Level Up Your Skills

Email Marketing Resources

This page exists to give you the best resources on all things email, hand-picked by someone that's been in the industry for years and has spent a lot of that time wading through the muck to find reliable, valuable resources.

Looking for something specific? Try using ⌘+F or CTRL+F to search, this is a loooooong page.

Jump to:
People Learning Websites Tools Email Service Providers Newsletters Code Interactive Email Resources

People

The people shaping the industry. The ones working tirelessly to make email better for everyone, often thanklessly. Give 'em a follow or shoot them a friendly email.

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Jason Rodriguez

Email expert. Guy who runs this site.

Follow Jason
Jaina Mistry

Email marketing manager at Litmus.

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Fabio Carneiro

OG email geek.

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Becs Rivett-Kemm

Indie email marketing consultant.

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Justine Jordan

Head of marketing at Postmark.

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Guilda Hildaire

Email thought leader, excellent host.

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Kait Creamer

Bestie. Marketer at Overstory AI.

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Stephanie Griffith

Chief Evangelist at Drip.

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Justin Khoo

Email geek at FreshInbox.com.

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Chad S. White

Head of research at Oracle.

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Elliot Ross

Founder at Taxi for Email & ActionRocket.

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Ros de Vries (Hodgekiss)

Customer experience at Campaign Monitor.

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Clinton Wilmott

Email marketing manager at Namecheap.

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Ted Goas

Designer at DialPad HQ.

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Parry Malm

Founder at Phrasee.

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Anne Tomlin

Founder at Emails Y'all & Email Loot.

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Jacques Corby-Tuech

Email geek.

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Anna Yeaman

Designer/owner at StyleCampaign.

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Scott Hardigree

Founder at Email Industries.

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Phil Singer

Freelance email marketer.

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Lee Munroe

Founder at HTMLEmail.io

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Sharon Jennings

Founder at Email Chic Geek.

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Paul Airy

Founder at Beyond The Envelope.

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Matthew Slaymaker

Email geek with an awesome last name.

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Matt Byrd

Sexy pumpkin spice latte.

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Kristin Bond

Cofounder of Women of Email. Generally awesome.

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Jonathan Pay

World's first second-generation email geek at Holistic Email.

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Dan Oshinsky

Founder at Inbox Collective.

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Glenn Smith

Email designer, developer, and marketer.

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Tink Taylor

Founder at dotdigital.

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Jordie van Rijn

Founder at Email Monday.

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Russell Dawson

Email marketing professional.

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Jason Meeker

Strategic partner at RootedElm.

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Annett Forcier

Founder at EmailBoutique

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Mark Robbins

Godfather of interactive email.

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Abby Wentzel

Email marketing professional.

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Kath Pay

Founder at Holistic Email.

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Joi Tamber-Brooks

Email geek at Email and Coffee.

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Wilbert Heinen

Email geek at Centraal Beheer.

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Mike Ragan

Freelance email designer and developer.

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Sam Beddoes

Designer at ActionRocket.

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Rémi Parmentier

The original email detective.

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Alex Kelly

Designer at Mailchimp.

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Camille Palu

Tied for most creative email geek around.

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Miah Roberts

Also tied for most creative email geek around.

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Lauren Smith

Product marketing at Litmus.

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Erin King

Senior email marketing manager at Quimbee.

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Alessandra Souers

Founder at Essex Marketing.

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Alex Williams

Senior vice president of innovation at Trendline.

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Geoff Phillips

Email expert at Email on Acid.

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Logan Sandrock Baird

Email gentle at Emma/Campaign Monitor.

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Matthew Smith

Founder at Really Good Emails.

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Sean Kennedy

Email geek at Zapier and Really Good Emails.

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Mike Nelson

Really Good Emails crew.

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Matt Helbig

Marketing operations at Digitas and Really Good Emails.

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Matthew Cook

Email geek at Really Good Emails.

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Whitney Rudeseal Peet

Awesome human, equally awesome marketer.

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Lily Worth

Indie designer, illustrator, and email consultant.

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Sarah Esterman

Lifecycle marketer at Webflow.

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Jenna Tiffany

Founder at Let's Talk Strategy.

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Megan Boshuyzen

Email geek at Email on Acid.

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Shannon Crabill

Senior email developer at United Healthcare.

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Shani Nestingen

Lead product designer/developer at Target.

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Lauren Kremer

Email pro, friend, and great human.

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Leah Miranda

Senior email manager at Emma.

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April Mullen

Director of strategic insights at Sparkpost and Cofounder of Women of Email.

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Jen Capstraw

President and Cofounder of Women of Email.

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Kiere Shaffer

Email geek at Lucid Creative Studios.

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Crystal Ledesma

Email design system manager at Zillow.

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Heidi Olsen

Senior frontend engineer at Bumped.

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Chris Vasquez

Director of product at AWeber. Rat.

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Melanie Kinney

Marketing manager at Mightier.

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Udeme Ukutt

Postmaster at LinkedIn.

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Genna Matson

Salesforce Marketing Cloud engineer at Coastal Cloud.

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Humans of Email

The podcast you should be listening to.

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Hillel Berg

Super smart, podcast host.

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Najmah Salam

Your friend in email marketing. Buy her stuff.

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Lianna Patch

Copywriter supreme at Punchline Copy.

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Emily Benson

Email geek, published poet.

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Nout Boctor-Smith

Official email cat lady.

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Lauren Meyer

CMO at Socketlabs.

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Emily McGuire

Email pro at Flourish & Grit.

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Carin Slater

Email developer extraordinaire.

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Nicole Merlin

OG email pioneer.

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Jay Oram

Email magic at ActionRocket & Taxi.

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Samar Owais

eCommerce expert who knows more than you.

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Ryan Field

Nicest guy in email.

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Cosmin Popovici

Creator of Maizzle.

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Dylan Smith

Always helpful, admin at EmailGeeks.

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Alice Li

Super smart at Squarespace. Dark Mode Queen.

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Corrina Cohen

Marketing Automation, woman of email.

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Aysha Marie Zouain

Email dev, design, and all-around expertise.

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Manisha Shah

SFMC, ex-Rebel, friend of dogs.

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Tatiana Mac

Tech misanthropologist. Good human.

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Val Geisler

Customer advocate at Klaviyo.

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Ade-Lee Adebiyi

Actually made a comic about email. Awesome.

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Courtney McKay Prebble

Wonderful digital producer and email geek.

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Jacqueline Boltik

Building innovative tools for email.

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Massimo Arrigoni

Scaleup CEO and email friend.

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Cyrill Gross

Builds amazing interactive emails.

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Women of Email

THE professional group for women in the email world.

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Charles Hall

Accessibility advocate, all-around expert.

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Nicolas Garnier

Creator of MJML.

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Viktor Edvardsson

Creator of the EmailGeeks Slack group.

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Stig Morten Myre

The bulletproof button guy, among other things.

Follow Stig Morten

Learning

Books, courses, and articles to help you become a better email marketer, designer, and developer, fast.

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Book Cover

The Better Email On Design

The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour.

Buy Now & Start Learning
The Better Email on Design

Course

My latest course and book. All you need to start coding emails.

Learn More
Frontend Masters - HTML Email Development, v2

Course

My comprehensive course on email dev for Frontend Masters. Filmed live over the course of a full day.

Learn More
Email Marketing Essentials - Designing Effective Emails

Course

Fabio Carneiro's (formerly of Mailchimp) classic course on designing and coding emails.

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Email Marketing Essentials - Writing Effective Emails

Course

Awesome copywriting and strategy tips from Mailchimp's Kate Kiefer Lee.

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Email Marketing Essentials - Measuring Impact with Metrics

Course

Mailchimp's John Foreman (who literally wrote the book) on understanding and using marketing data.

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The Coming Revolution in Email Design

Article

A classic (if I do say so myself) of mine for A List Apart.

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Accessibility in HTML Email

Presentation

Mark Robbins' fantastic presentation on creating accessible email campaigns.

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Can email be responsive?

Article

Another one of mine for A List Apart. Spoiler alert... the answer is yes.

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Why don't email clients use modern rendering engines?

Article

A great breakdown from Ted Goas on why we have to do what we do in email design.

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Mailchimp Email Design Reference

Resource

Fabio Carneiro once described this as his brain online. Worth the read, even if it's a little old.

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The Hybrid Coding Approach

Article

A good overview of one of two major responsive coding techniques.

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Hybrid Coding Redux

Article

And its follow up. Cool research from Mike Ragan.

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Creating a Future-Proof Responsive Email Without Media Queries

Article

Nicole Merlin's classic on media query-less email development.

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Using Video and Email Together

Article

A wonderful guide from the Wistia team on the Holy Grail of email marketing.

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The Fab Four Technique for Responsive Emails

Article

A novel approach to responsive emails from Rémi Parmentier.

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Email Marketing Rules

Book

Just about the best book you can read on email marketing strategy. From Chad S. White.

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How to Improve Your Email Workflow with Modular Design

Article

Words of advice on one of the best ways to make email easier from Brian Graves.

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A Type of Email

Book

A fantastic overview of typographic concepts for email designers from Paul Airy.

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Using Images in HTML Email

Article

This post is still one of my top-performing articles, five years later.

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The Ultimate Guide to Using Snippets in Email Design

Article

Kevin Mandeville's excellent guide to making email development easier with code snippets.

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How to Recover from Email Marketing Mistakes

Report

Excellent guide from Litmus on how to handle the dreaded email mistake. We've all been there.

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How to Code a Live Dynamic Twitter Feed in an Email

Article

A killer post from Kevin on the design technique that nearly broke email Twitter.

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A Guide to Animated GIFs in Email

Article

One of mine for the Litmus blog on exactly what it says.

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The Ultimate Guide to Bulletproof Buttons in Email Design

Article

Covering all the techniques you need to know for your CTA needs.

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Understanding Responsive and Hybrid Design

Article

A good breakdown of the two major approaches to responsive email development.

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Accessible Email Documentation

Resource

Wilbert Heinen's awesome roundup of articles on email accessibility.

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The Ultimate Guide to Accessible Emails

Article

A hell of a resource from Litmus' Jaina Mistry on accessible email production.

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HTML Email and Accessibility

Article

My CSS-Tricks article on the major components of an accessible email.

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Correcting Outlook DPI Scaling Issues

Article

Awesome technical resource from Courtney Fantinato on fixing some of the tricker Outlook issues out there.

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Email Deliverability - The Definitive Guide

Resource

A massive resource on understanding email deliverability.

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Best Practices for Email Marketing During a Crisis

Presentation

A webinar and post on being a better marketer during uncertain times from me, Kristin, and Matthew.

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Litmus' State of Email Research Series

Resource

Some of the most comprehensive resources available for email marketers.

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What Every Developer Needs to Know About HTML Email

Article

One of my articles for LogRocket that digs more into the deliverability side of things.

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CSS Animation in Email - Keyframes, Transitions, and Sample Code

Article

Awesome, in-depth look at how to do CSS animations in email.

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Interactive Hotspots in Email - A Step-by-Step Guide

Article

Alice Li with a killer tutorial on how to add interactive hotspots via HTML and CSS.

Learn More
Animated GIFs in Email Are Worse Than Static Emails

Study

An interesting study from the Nielson Norman Group. Skip to the last paragraph.

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10 Ways You Can Use Email Insights Across Your Entire Company

Article

Whitney with an awesome roundup of ideas for going email first.

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Channel 4 Email Master Template Refresh

Article

Kristian Robinson gives an absurdly detailed look at his master template redesign process.

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The Questions to Ask Instead: Email Performance Measurement

Webinar

Some excellent takeaways from Chad S. White on how to better look at our metrics.

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Why Consumers Subscribe and Unsubscribe from Email

Article

Good data from HubSpot to keep in your back pocket.

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What is email automation and how you can use it to grow your business

Article

A good overview of how email automation works from MailerLite.

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Websites

Awesome resources for email professionals. Blogs, online communities, and the like.

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The Litmus Blog

Blog

Industry-leading email marketing resources. I write some of these.

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Litmus Community

Community

Online forums, code, and more for email professionals.

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Email Geeks Slack

Community

The Slack community for email marketers, designers, and developers.

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Women of Email

Organization

Awesome professional network promoting leadership among women in the industry.

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Email Marketing Rules

Blog

Chad S. White's classic research and strategy blog.

Learn More
Really Good Emails

Inspiration & Research

The best resource for campaign design inspiration.

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FreshInbox

Blog

Great resources from Justin Khoo on interactive and advanced techniques.

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StyleCampaign Blog

Blog

Anna Yeaman's email blog. Not updated often, but each article is absurdly good.

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Mailchimp Resources

Blog

A collection of articles and guides from the folks at Mailchimp.

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Campaign Monitor Blog

Blog

Tons of articles and research from the CM team.

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Email Design Review

Blog

Articles from the Action Rocket team.

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Email Snarketing

Blog

Funny and insightful takes on the industry from Kristin Bond.

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James' Email Blog

Blog

Not updated anymore, but great info from James White, especially for older clients.

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Word to the Wise

Blog

Excellent industry blog and deliverability articles from Laura Atkins.

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Return Path Blog

Blog

Articles mostly focused on enterprise-level topics.

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Oracle Modern Marketing Blog

Blog

Great research and thinking, largely from Chad S. White.

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AWeber Blog

Blog

Good, practical advice from an industry stalwart.

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MailerLite Blog

Blog

Really like all the stuff MailerLite has been doing, including their blog.

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EmailMonday

Blog, Research, Services

Classic articles, research, and services from Jordie van Rijn.

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Email Experience Council

Organization

Professional organization, blog, and resources for email marketers.

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Emma Blog

Blog

Great articles from the awesome team at Emma.

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Email Marketing Gurus

Community

LinkedIn group for email pros. Useful if you can stand LinkedIn for more than five minutes.

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Tools

Various tools to help get email campaigns out the door.

Back to top ↑

Book Cover

The Better Email On Design

The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour.

Buy Now & Start Learning
Litmus

Build, QA, Analytics

Build, test, and analyze better email campaigns, faster.

Learn More
Parcel

Coding, Testing

The email coding platform. Developing at an amazing pace.

Learn More
Visual Studio Code

Coding

Code editing, redefined. Free and open source.

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Sublime Text

Coding

A sophisticated code editor for code, markup, and prose.

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Adobe Dreamweaver

Coding

An email geek-approved favorite, with live view.

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Figma

Design

An amazing design tool focused on collaboration and design systems.

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ImageOptim

Utility

The classic image optimizer for Mac.

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JPEGmini

Utility

And a great option for Windows users.

Learn More
Squoosh

Utility

For those who like web-based tools and amazing compression.

Learn More
Emmet

Coding

The best coding helper in the universe.

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Sketch

Design

Design and prototyping for Mac.

Learn More
Affinity Designer

Design

Killer cross-platform design software for less.

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Affinity Photo

Design

Killer cross-platform photo software for less.

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Adobe Photoshop

Design

Expensive, industry-standard software.

Learn More
Adobe Illustrator

Design

Expensive, industry-standard illustration software.

Learn More
Bulletproof Background Images

Coding

Awesome code generator from Campaign Monitor.

Learn More
Bulletproof Buttons

Coding

Another awesome code generator from Campaign Monitor.

Learn More
Google Docs

Planning

Great for collaborating on strategy, copy, and presentations.

Learn More
PutsMail

Testing

Quick, easy email tests to your inbox. From Litmus.

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Movable Ink

Service

Dynamic content as a service.

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Nifty Images

Service

Less expensive dynamic content as a service.

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Kickdynamic

Service

Dynamic content as a service.

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Taxi for Email

Design

THE content management system for email.

Learn More
BEE

Design

Drag & drop email editing.

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Accessible-Email.org

Testing

Quick accessibility testing for HTML email.

Learn More
Trello

Planning

Project management and productivity super powers.

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Asana

Planning

Project management with a focus on collaboration.

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Slack

Communication

The place for remote work and communication. And distractions.

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Mailtrap

Testing

Test email sending functionality in your app without the risk of sending to real customers.

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EmailPreview.io

Cool Utility

Saving emails is a pain in the ass.

Learn More
Email Characters

Cool Utility

Chrome extension for ensuring your subject lines and preview text work well for subscribers.

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Parcel EML Viewer

Cool Utility

Inspect the code behind EML files.

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Email Service Providers

The platforms used to get campaigns into subscribers' hands (or at least inboxes).

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Campaign Monitor

Straightforward email marketing and automation tools.

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Mailchimp

The 800-pound gorilla in the industry. All-in-one marketing platform.

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Salesforce Marketing Cloud

a.k.a. ExactTarget. The enterprise-level stalwart.

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Oracle Responsys

Personalization at scale. Part of Oracle Marketing Cloud.

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Oracle Eloqua

Marketing automation leader. Part of Oracle Marketing Cloud.

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Salesforce Pardot

B2B marketing automation with deep Salesforce integrations.

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Adobe Marketo

Lead management and account-based email marketing.

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Cordial

Emotionally intelligent email marketing powered by real-time data.

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Iterable

Growth marketing platform that drives lifetime value.

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IBM Watson Campaign Automation

Personalized customer journeys geared towards SaaS automation.

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SendGrid

Scalable, reliable transactional email provider.

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Postmark

Lightning fast delivery for transactional emails.

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Constant Contact

Powerful email marketing made easy.

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HubSpot

Marketing, sales, and service software.

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Cheetah Digital

Powering marketing channels at scale.

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dotdigital

Omnichannel marketing born out of dotmailer.

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Act-On

Personalized email marketing that nurtures leads and closes deals.

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Mailgun

API-driven transactional emails.

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Emarsys

Omnichannel customer engagement platform.

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WhatCounts

Email marketing software and agency services.

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Adestra

Email marketing software built to suit your needs.

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EmailOctopus

Email marketing for less.

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MailBlast.io

Terrible name, but good service. Budget email marketing with Amazon SES.

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Sendinblue

All-in-one platform to help you grow your business.

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ActiveCampaign

Email marketing and automation focused on great customer experiences.

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AWeber

Powerfully-simple small business email marketing solutions.

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Cakemail

Reseller-friendly, partner-friendly, and developer-friendly email.

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Campaigner

Powerful automation made visual.

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ConvertKit

Email marketing for creators.

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Drip

Engage with everyone from inbox to Instagram.

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Emma

Email marketing that works for you.

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GetResponse

Powerful automation with professional templates and easy design tools.

Learn More
iContact

Beautiful and personalized emails that resonate with subscribers.

Learn More
Klaviyo

Email marketing platform built for online businesses.

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Mad Mimi

The easiest way to create, send, share, and track emails.

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MailerLite

Email marketing tools to grow and build better relationships.

Learn More
Mailjet

The email solution for fast-moving teams.

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MailUp

A simple and scalable solution for email, SMS, and messaging apps.

Learn More
Maropost

Powerful email marketing tools.

Learn More
Pure360

An easy-to-use email marketing platform that lets anyone create unforgettable emails.

Learn More
Sailthru

Empowering digital retailers and publishers to deliver dynamic, 1:1 emails.

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Vero

Email and push notifications that drive engagement.

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Zoho Campaigns

Email marketing software that drives sales.

Learn More

Newsletters & Podcasts

Stuff to keep you educated and entertained.

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Delivering

Podcast

A podcast (I hosted) from Litmus. All things email.

Learn More
The Intermittent Newsletter

Newsletter

My infrequent email newsletter, mostly about email.

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Litmus Newsletter

Newsletter

Great articles and resources, brilliant design and code.

Learn More
Email Weekly

Newsletter

A weekly roundup of email design and strategy stuff from Action Rocket.

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Feedback Fridays

YouTube Channel

Email design teardowns from the Really Good Emails team.

Learn More
My Dog Ate My Email

Podcast

A podcast about email from the DMA.

Learn More
Ask Me About Email Marketing

Podcast

A podcast from the AWeber team.

Learn More
Modern Marketing Newsletter

Newsletter

Insights from the Oracle Modern Marketing team.

Learn More
Campaign Monitor Newsletter

Newsletter

Good resources and research from CM.

Learn More
MailerLite Newsletter

Newsletter

Well-designed with good articles. Sign up in the footer.

Learn More

Code

Templates and coding resources to help you build your own emails.

Back to top ↑

Book Cover

The Better Email On Design

The ultimate guide to HTML email design and development. Learn how to code robust, responsive, and interactive email campaigns that subscribers devour.

Buy Now & Start Learning
Litmus Community Templates

Templates

Free templates built by me and a few email friends.

Learn More
Litmus Community Snippets

Snippets

Community-sourced code snippets for all kinds of things.

Learn More
Slate - Responsive Email Templates

Templates

I built these a while back for Litmus. Should still work well.

Learn More
Good Email Code

Snippets

Mark Robbins' growing collection of good email snippets.

Learn More
Cerberus

Templates

Ted Goas's responsive email stalwart.

Learn More
HTMLEmail.io

Templates

Lee Munroe's pre-built, paid, responsive email templates.

Learn More
Accessible Emails

Templates

Some accessible email templates I built for Litmus.

Learn More
Maizzle

Framework

A framework for rapid email prototyping. Works with Tailwind CSS.

Learn More
MJML

Framework

Write less, build more with this coding framework from Mailjet.

Learn More
Foundation for Emails

Framework

For Zurb's Foundation fans, quickly build with less code.

Learn More
EmailFrame.Work

Framework

Glenn Smith's email framework. Hasn't been updated in a while, but still solid.

Learn More
Codepen Email Collection

Snippets

A nice roundup of email-related pens.

Learn More

Interactive Email Resources

Articles, code, and examples for building interactive emails with HTML, CSS, and AMP for Email. Push the inbox envelope (pun intended).

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Punched Card Coding: The Secret of Interactive Email

Article

One of the original resources from Mark Robbins.

Learn More
Interactive Hotspots in Email: A Step-by-Step Guide

Article

A wonderful tutorial from Alice Li.

Learn More
Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Article

Alice Li again with some of the best advice you can get.

Learn More
5 New Ways to Use Interactive Email Elements

Article

Some interesting ideas from Email on Acid.

Learn More
Kinetic Email CSS Support

Resource

Justin Khoo's helpful CSS support chart for the code that powers interactivity.

Learn More
Dynamic and Interactive Email Examples & Techniques

Resource

A wonderful roundup of examples of individual techniques from Justin Khoo.

Learn More
The Ultimate Guide to Interactive Forms in Email

Article

Surprise, surprise... Alice again with a tutorial on using forms in email.

Learn More
How to Get Buy-In for Interactive Emails

Article

A good guide to getting the support you need to create interactive emails.

Learn More
Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today

Article

Some more ideas for adding basic interactivity.

Learn More
How to Build an Interactive Quiz in an Email

Article

A classic resource from Kevin Mandeville.

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Delivering Podcast: Matt Schmitter on Interactive Email in SFMC

Podcast

An interview about how interactivity made its way to Salesforce Marketing Cloud.

Learn More
Interactive Email's Opportunities and Challenges

Ebook

A good overview of the power and pitfalls of interactive email.

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Understanding CSS Animations in Email: Transitions and Keyframe Animations

Article

My older, but still relevant, article on all things CSS animation.

Learn More
How to Create an Accessibility Switcher in Email

Article

An in-depth tutorial from Paul Airy on how to expose accessibility options via interactivity.

Learn More
Bringing the power of AMP to Gmail

Article

Google's initial AMP for Email announcement.

Learn More
AMP for Email Homepage

Resource

Exactly what it says.

Learn More
AMP Playground

Tool

The best place to play around with and test AMP emails.

Learn More
Register with Google to send dynamic emails

Resource

A step-by-step guide to registering to send AMP emails.

Learn More
Create your first AMP email

Resource

A good initial guide to getting started with AMP for Email.

Learn More
Really Good Emails Interactive Category

Resource

A good source of inspiration with code from real interactive campaigns.

Learn More
Interactive Forms in Email

Video

Mark Robbins' Litmus Live session on building forms in email.

Learn More
Adventures in AMP

Video

A great, practical talk on the realities of using AMP from Janie and Rohan of Indeed.com

Learn More
Testing Interactive Emails

Video

Really cool techniques for testing advanced interactive emails from Cyrill Gross.

Learn More
AMP Validator

Tool

An essential tool for anyone looking to send AMP emails.

Learn More


Book Cover

Explore All Guides

A growing collection of guides for every email marketing professional—from designers and developers to copywriters, strategists, and in between.

Build Your Next Skill


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