Email Marketing Resources

There's a lot of information out there on email. Frankly, a lot of it is outdated, ill-informed, or just plain bullshit.

That's why this page exists. It's here to give you the best resources on all things email, hand-picked by someone that's been in the industry for years and has spent a lot of that time wading through the muck to find the good stuff.

Looking for something specific? Try using ⌘+F or CTRL+F to search, this is a loooooong page.

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People Learning Websites Tools Email Service Providers Newsletters Code Interactive Email Resources

Emphasized things are the people, companies, tools, code, and resources I can vouch for. Not saying the others aren't great, too, but you'll have to decide for yourself.

People

The people shaping the industry. The ones working tirelessly to make email better for everyone, often thanklessly. Give 'em a follow or shoot them a friendly email.

Justin Khoo

Email geek at FreshInbox.com.

Follow Justin
Parry Malm

Founder at Phrasee.

Follow Parry
Anne Tomlin

Founder at Emails Y'all.

Follow Anne
Jacques Corby-Tuech

Email geek.

Follow Jacques
Scott Hardigree

Founder at Email Industries.

Follow Scott
Phil Singer

Freelance email marketer.

Follow Phil
Sharon Jennings

Founder at Email Chic Geek.

Follow Sharon
Matthew Slaymaker

Email geek with an awesome last name.

Follow Matthew
Tink Taylor

Founder at dotdigital.

Follow Tink
Jordie van Rijn

Founder at Email Monday.

Follow Jordie
Russell Dawson

Email marketing professional.

Follow Russell
Jason Meeker

Strategic partner at RootedElm.

Follow Jason
Annett Forcier

Founder at EmailBoutique

Follow Annett
Abby Wentzel

Email marketing professional.

Follow Abby
Kath Pay

Founder at Holistic Email.

Follow Kath
Sam Beddoes

Designer at ActionRocket.

Follow Sam
Alex Kelly

Designer at Mailchimp.

Follow Alex
Alex Williams

Senior vice president of innovation at Trendline.

Follow Alex
Amanda Soehnlen

Email geek at the Girl Scouts.

Follow Amanda
Geoff Phillips

Email expert at Email on Acid.

Follow Geoff
Charles Hall

Senior UX architect at MRM McCann.

Follow Charles
Sean Kennedy

Email geek at Zapier and Really Good Emails.

Follow Sean
Matthew Cook

Email geek at Really Good Emails.

Follow Matthew
Jenna Tiffany

Founder at Let's Talk Strategy.

Follow Jenna
Megan Boshuyzen

Co-founder/email geek at Mango and Marigold Press.

Follow Megan
Leah Miranda

Senior email manager at Emma.

Follow Leah
April Mullen

Director of strategic insights at Sparkpost and co-founder of Women of Email.

Follow April
Jen Capstraw

President and co-founder of Women of Email.

Follow Jen
Kiere Shaffer

Email geek at Lucid Creative Studios.

Follow Kiere
Stephanie Griffith

Email Marketing Manager at Thinkful.

Follow Stephanie
Am I missing anyone?

Are you doing awesome work in the email industry? Email me and let me know. Maybe I'll add you to the list.

Learning

Books, courses, and articles to help you become a better email marketer, designer, and developer, fast.

Email Marketing Essentials - Designing Effective Emails

Course

Fabio Carneiro's (formerly of Mailchimp) classic course on designing and coding emails.

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Email Marketing Essentials - Writing Effective Emails

Course

Awesome copywriting and strategy tips from Mailchimp's Kate Kiefer Lee.

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Email Marketing Essentials - Measuring Impact with Metrics

Course

Mailchimp's John Foreman (who literally wrote the book) on understanding and using marketing data.

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Mailchimp Email Design Reference

Resource

Fabio Carneiro once described this as his brain online. Worth the read, even if it's a little old.

Learn More
Using Video and Email Together

Article

A wonderful guide from the Wistia team on the Holy Grail of email marketing.

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The Fab Four Technique for Responsive Emails

Article

A novel approach to responsive emails from Rémi Parmentier.

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Using Images in HTML Email

Article

This post is still one of my top-performing articles, five years later.

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The Ultimate Guide to Using Snippets in Email Design

Article

Kevin Mandeville's excellent guide to making email development easier with code snippets.

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How to Code a Live Dynamic Twitter Feed in an Email

Article

A killer post from Kevin on the design technique that nearly broke email Twitter.

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The Ultimate Guide to Bulletproof Buttons in Email Design

Article

Covering all the techniques you need to know for your CTA needs.

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Understanding Responsive and Hybrid Design

Article

A good breakdown of the two major approaches to responsive email development.

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HTML Email and Accessibility

Article

My CSS-Tricks article on the major components of an accessible email.

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Correcting Outlook DPI Scaling Issues

Article

Awesome technical resource from Courtney Fantinato on fixing some of the tricker Outlook issues out there.

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Email Deliverability - The Definitive Guide

Resource

A massive resource on understanding email deliverability.

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Animated GIFs in Email Are Worse Than Static Emails

Study

An interesting study from the Nielson Norman Group. Skip to the last paragraph.

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Email Websites

Awesome resources for email professionals. Blogs, online communities, and the like.

FreshInbox

Blog

Great resources from Justin Khoo on interactive and advanced techniques.

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StyleCampaign Blog

Blog

Anna Yeaman's email blog. Not updated often, but each article is absurdly good.

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Mailchimp Resources

Blog

A collection of articles and guides from the folks at Mailchimp.

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Email Design Review

Blog

Articles from the Action Rocket team.

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James' Email Blog

Blog

Not updated anymore, but great info from James White, especially for older clients.

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Word to the Wise

Blog

Excellent industry blog and deliverability articles from Laura Atkins.

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Return Path Blog

Blog

Articles mostly focused on enterprise-level topics.

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AWeber Blog

Blog

Good, practical advice from an industry stalwart.

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MailerLite Blog

Blog

Really like all the stuff MailerLite has been doing, including their blog.

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EmailMonday

Blog, Research, Services

Classic articles, research, and services from Jordie van Rijn

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Email Experience Council

Organization

Professional organization, blog, and resources for email marketers.

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Emma Blog

Blog

Great articles from the awesome team at Emma.

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Email Marketing Gurus

Community

LinkedIn group for email pros. Useful if you can stand LinkedIn for more than five minutes.

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Have a great resource on email?

I'd love to check it out. Email me and let me know. Maybe I'll add it to the list.

Email Production Tools

Various tools to help get email campaigns out the door and into subscribers' hands.

Sublime Text

Coding

A sophisticated code editor for code, markup, and prose.

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Adobe Dreamweaver

Coding

An email geek-approved favorite, with live view.

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JPEGmini

Utility

And a great option for Windows users.

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Sketch

Design

Design and prototyping for Mac.

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Adobe Photoshop

Design

Expensive, industry-standard software.

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Adobe Illustrator

Design

Expensive, industry-standard illustration software.

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Bulletproof Background Images

Coding

Awesome code generator from Campaign Monitor.

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Movable Ink

Service

Dynamic content as a service.

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Kickdynamic

Service

Dynamic content as a service.

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BEE

Design

Drag & drop email editing.

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Accessible-Email.org

Testing

Quick accessibility testing for HTML email.

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Asana

Planning

Project management with a focus on collaboration.

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Slack

Communication

The place for remote work and communication. And distractions.

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Mailtrap

Testing

Test email sending functionality in your app without the risk of sending to real customers.

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Email Service Providers

The platforms used to get campaigns into subscribers' hands (or at least inboxes).

Oracle Responsys

Personalization at scale. Part of Oracle Marketing Cloud.

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Oracle Eloqua

Marketing automation leader. Part of Oracle Marketing Cloud.

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Adobe Marketo

Lead management and account-based email marketing.

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Cordial

Emotionally intelligent email marketing powered by real-time data.

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Iterable

Growth marketing platform that drives lifetime value.

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IBM Watson Campaign Automation

Personalized customer journeys geared towards SaaS automation.

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Constant Contact

Powerful email marketing made easy.

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HubSpot

Marketing, sales, and service software.

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Cheetah Digital

Powering marketing channels at scale.

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dotdigital

Omnichannel marketing born out of dotmailer.

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Act-On

Personalized email marketing that nurtures leads and closes deals.

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Mailgun

API-driven transactional emails.

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Emarsys

Omnichannel customer engagement platform.

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WhatCounts

Email marketing software and agency services.

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Adestra

Email marketing software built to suit your needs.

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Sendinblue

All-in-one platform to help you grow your business.

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ActiveCampaign

Email marketing and automation focused on great customer experiences.

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Cakemail

Reseller-friendly, partner-friendly, and developer-friendly email.

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Campaigner

Powerful automation made visual.

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ConvertKit

Email marketing for creators.

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Drip

Engage with everyone from inbox to Instagram.

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Emma

Email marketing that works for you.

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GetResponse

Powerful automation with professional templates and easy design tools.

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iContact

Beautiful and personalized emails that resonate with subscribers.

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Klaviyo

Email marketing platform built for online businesses.

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Mad Mimi

The easiest way to create, send, share, and track emails.

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MailUp

A simple and scalable solution for email, SMS, and messaging apps.

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Maropost

Powerful email marketing tools.

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Pure360

An easy-to-use email marketing platform that lets anyone create unforgettable emails.

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Sailthru

Empowering digital retailers and publishers to deliver dynamic, 1:1 emails.

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Vero

Email and push notifications that drive engagement.

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Zoho Campaigns

Email marketing software that drives sales.

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Newsletters and Podcasts

Stuff to keep you educated and entertained.

My Dog Ate My Email

Podcast

A podcast about email from the DMA.

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Ask Me About Email Marketing

Podcast

A podcast from the AWeber team.

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Modern Marketing Newsletter

Newsletter

Insights from the Oracle Modern Marketing team.

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Campaign Monitor Newsletter

Newsletter

Good resources and research from CM.

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MailerLite Newsletter

Newsletter

Well-designed with good articles. Sign up in the footer.

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Writing or recording about email?

Send whatever you're making my way. Just email me and I'll check it out.. Maybe I'll add it to the list.

Code

Templates and coding resources to help you build your own emails.

HTMLEmail.io

Templates

Lee Munroe's pre-built, paid, responsive email templates.

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Accessible Emails

Templates

Some accessible email templates I built for Litmus.

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Maizzle

Framework

A framework for rapid email prototyping. Works with Tailwind CSS.

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Foundation for Emails

Framework

For Zurb's Foundation fans, quickly build with less code.

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EmailFrame.Work

Framework

Glenn Smith's email framework. Hasn't been updated in a while, but still solid.

Learn More
Codepen Email Collection

Snippets

A nice roundup of email-related pens.

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Interactive Email Resources

Articles, code, and examples for building interactive emails with HTML, CSS, and AMP for Email. Push the inbox envelope (pun intended).

5 New Ways to Use Interactive Email Elements

Article

Some interesting ideas from Email on Acid.

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Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today

Article

Some more ideas for adding basic interactivity.

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How to Build an Interactive Quiz in an Email

Article

A classic resource from Kevin Mandeville.

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Delivering Podcast: Matt Schmitter on Interactive Email in SFMC

Podcast

An interview about how interactivity made its way to Salesforce Marketing Cloud.

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Bringing the power of AMP to Gmail

Article

Google's initial AMP for Email announcement.

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AMP for Email Homepage

Resource

Exactly what it says.

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Create your first AMP email

Resource

A good initial guide to getting started with AMP for Email.

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Testing Interactive Emails

Video

Really cool techniques for testing advanced interactive emails from Cyrill Gross.

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