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Email Marketing Resources

There's a lot of information out there on email. Frankly, a lot of it's outdated, ill-informed, or just plain bullshit.

That's why this resources page exists. It's here to give you the best resources on all things email, hand-picked by someone that's been in the industry for years and has spent a lot of that time wading through the muck to find the good stuff.

Looking for something specific? Try using ⌘+F or CTRL+F to search, this is a loooooong page.

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People Courses Writing Tools Code Emails Blogs ESPs

People

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The people shaping the industry. The ones working tirelessly to make email better for everyone, often thanklessly. Give 'em a follow or shoot them a friendly email.

Folks Where you can find them
Jason Rodriguez Twitter
Becs Rivett-Kemm Twitter
Jaina Mistry Twitter
Justine Jordan Twitter
Justin Khoo Twitter
Fabio Carneiro Twitter
Chad White Twitter
Parry Malm Twitter
Vicky Ge Twitter
Elliot Ross Twitter
Kristian Robinson Twitter
Ros Hodgekiss Twitter
Clinton Wilmott Twitter
Nicole Merlin Twitter
Anne Tomelin Twitter
Kevin Mandeville Twitter
Jacques Corby-Tuech Twitter
Anna Yeaman Twitter
Josh Green Twitter
Scott Hardigree Twitter
Dan Denney Twitter
Phil Singer Twitter
Frode A. Myklebust Twitter
Ted Goas Twitter
Lee Munroe Twitter
Steph Jones Twitter
Sharon Jennings Twitter
Paul Airy Twitter
Matt Slaymaker Twitter
Matt Byrd Twitter
Kristin Bond Twitter
Alan O’ Rourke Twitter
Andy Thorpe Twitter
Bill McCloskey Twitter
Jonathan Pay Twitter
Dan Oshinsky Twitter
Glenn Smith Twitter
Brian Graves Twitter
Tink Taylor Twitter
Jordie van Rijn Twitter
Kirsty Trainer Twitter
Rut Dawson Twitter
Andrew Bonar Twitter
Jason Meeker Twitter
Dan Grech Twitter
Annett Forcier Twitter
Mark Robbins Twitter
Abby Wentzel-Elison Twitter
Jody Gibbons Twitter
Kath Pay Twitter
Todd Fraser Twitter
Joi Tamber-Brooks Twitter
Tom Riley Twitter
Alex Ilhan Twitter
Mark Finn Twitter
Russell Cragun Twitter
Wilbert Heinen Twitter
Mike Ragan Twitter
Sam Beddoes Twitter
Rémi Parmentier Twitter
Alex Kelly Twitter
Camille Palu Twitter
Miah Roberts Twitter
Lauren Smith Twitter
Erin King Twitter
Alessandra Souers Twitter
Alex Williams Twitter
Alex Mohr Twitter
Annette West Twitter
Amanda Soehnlen Twitter
Josh Rubner Twitter
Geoff Phillips Twitter
Charles Hall Twitter
Logan Baird Twitter
Matthew Smith Twitter
Sean Kennedy Twitter
Mike Nelson Twitter
Matt Helbig Twitter
Andrew Dickinson Twitter

Courses

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Online classes, workshops, and books to learn more about email marketing, design, development, and strategy.

Course Where you can find it
Unmasking HTML Emails Website
HTML Email Design Website
Responsive HTML Email Design Website
Modern HTML Email Website
Professional Email Design Website
Getting Started with Email Marketing Website
Designing Effective Emails Website
Writing Effective Emails Website
Measuring Impact with Metrics Website
Zurb Responsive Emails Website
Creating a Responsive HTML Email Website
HTML Email Design and Development Website
Introduction to Email Marketing Website

Writing

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Great writing on email design, development, strategy, and more. Load up your Instapaper account and level up your skills.

Title Where you can read it
Practicing Code. Like I'm practicing drums. Read Here
Blastphemy Read Here
The Coming Revolution in Email Design Read Here
Can email be responsive? Read Here
Modern HTML Email Read Here
Professional Email Design Read Here
Why don't email clients use modern rendering engines? Read Here
Email Design Reference Read Here
The Hybrid Coding Approach Read Here
Hybrid Coding Redux Read Here
Creating a Future-Proof Responsive Email Without Media Queries Read Here
Creating a Centered, Responsive Design Without Media Queries Read Here
Content Choreography in Responsive Email Read Here
MailChimp Guides Read Here
MailChimp Research Read Here
Using Video and Email Together Read Here
The Fab Four Technique Read Here
Super Mail Forward Read Here
Using Flexbox in Email Read Here
Responsive Email Support Read Here
Email Marketing Rules Read Here
Improve Your Email Workflow with Modular Design Read Here
Webfont Alternatives, Fallbacks, and Outlook Read Here
Optimize Your Email Development Workflow Read Here
Building a Dynamic SVG Timer Read Here
Image Budgets for Email Read Here
CSS Shapes in Email Read Here
Typographic Patterns in Email Read Here
A Type of Email Read Here
Webfont Support in Email Read Here
Video in Email Read Here
On the Cusp of Craftsmanship Read Here
Campaign Monitor Guides Read Here
Can you just make it responsive? Read Here
TD or Not TD? That's Now a Question Read Here
Gmail, We Need to Talk Read Here
Using Images in HTML Email Read Here
How to Hide Checkbox and Radio Inputs in Email Read Here
Reverse Stacking Using Table-Align Based Methods Read Here
How to Hide and Show Content on Mobile Devices Read Here
Typography in Email Read Here
2016 State of Email Production Read Here
A Guide to CSS Inlining in Email Read Here
The Ultimate Guide to Using Snippets in Email Design Read Here
How to Recover from Email Marketing Mistakes Read Here
How to Code a Live Dynamic Twitter Feed in HTML Email Read Here
A Gmail-First Strategy for Responsive Emails Read Here
Fitting Responsive Email Client Support into Client Budgets Read Here
Email Client Support for Interactive and Dynamic CSS Read Here
The Ultimate Guide to Preview Text Support Read Here
A Bulletproof Guide to Using HTML5 and CSS3 in Email Read Here
How to Code HTML5 Video Background in Email Read Here
A Guide to Animated GIFs in Email Read Here
The Tyranny of Tables Read Here
A Guide to Bulletproof Buttons Read Here
Alternative Table Structure for Flexible HTML Emails Read Here
Emails with HAML and Jekyll Front Matter Read Here
HTML Emails: Planning and Organization Read Here
Understanding Responsive and Hybrid Email Design Read Here
How to Use Experimental Typography in Email Without Breaking Your Design Read Here
Accessible Email Documentation Read Here
Fargo Email Development Walkthrough Read Here

Tools

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The best tools for designing, developing, testing, and tracking email campaigns.

Course Type Where you can find it
Sketch Graphics Try It
Affinity Designer Graphics Try It
Affinity Photo Graphics Try It
Pixelmator Graphics Try It
Adobe Photoshop Graphics Try It
Adobe Illustrator Graphics Try It
Paint.NET Graphics Try It
Acorn Graphics Try It
ImageOptim Graphics Try It
JPEGmini Graphics Try It
Litmus Builder Coding Try It
Adobe Dreamweaver Coding Try It
Sublime Text Coding Try It
Coda Coding Try It
Atom Coding Try It
Brackets Coding Try It
Visual Studio Code Coding Try It
Emmet Coding Try It
Bulletproof Background Images Coding Try It
Bulletproof Email Buttons Coding Try It
Trello Planning Try It
Google Docs Planning Try It
Litmus Email Previews Testing Try It
PutsMail Testing Try It
Litmus Email Analytics Analytics Try It
Google Analytics Analytics Try It
Rebelmail Content & Analytics Try It
Movable Ink Content Try It
Kickdynamic Content Try It
Taxi for Email Content & Coding Try It
StampReady Coding & Design Try It
BEE Free Coding & Design Try It
Accessible-Email.org Testing Try It
EmailChecker.io Testing Try It

Code

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Email frameworks, templates, and code snippets to help make development easier.

Code Name (HAHA) Type Where you can find it
Litmus Community Template Gallery Templates Get the Code
Litmus Slate Templates Get the Code
Foundation for Emails Framework Get the Code
MJML Framework Get the Code
MailChimp Email Blueprints Templates Get the Code
Litmus Community Snippets Snippets Get the Code
Responsive Email Patterns Snippets Get the Code
Cerberus Templates Get the Code
Email Framework Framework Get the Code
Antwort Templates Get the Code
MiddleMail Framework Get the Code
Sendwithus Templates Templates Get the Code
MUI Framework Get the Code
Outline Mail Framework Get the Code
Postmark Transactional Templates Templates Get the Code

Emails

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Amazing emails to serve as inspiration and learning tools. Pop open the code, see what they're doing, and build on those ideas in your own campaigns.

Email Type Where you can find it
Hillary for America Emails Everything See the Email
Litmus Builder launch email Interactive See the Email
Collaborative Fund newsletter Design See the Email
MailChimp for Agencies newsletter Design See the Email
Litmus year in review email Design See the Email
Alien experimental email Interactive See the Email
Sonic experimental email Interactive See the Email
Two Christmas tree email Interactive See the Email
American Express advent calendar Interactive See the Email
Offscreen Dispatch newsletter Design See the Email
Litmus Live tickets email Interactive See the Email
Litmus Live quiz email Interactive/Dynamic See the Email
Marvel newsletter Design See the Email
Typeform newsletter Design/Copywriting See the Email
Charged newsletter Design/Copywriting See the Email
Sarah J. Bray newsletter Copywriting See the Email
Casper Valentine's Day email Copywriting See the Email
Type E: newsletter Interactive/Design See the Email
MailChimp annual report Design See the Email
Netflix Lemony Snicket promo Copywriting See the Email
Our Revolution newsletter Design/Hope See the Email
table tr td AOL email Experimental See the Email
HBO Now promo Copywriting See the Email
Code School Angular 2 email Design/Experimental See the Email
Lingo Color email Design See the Email
MailChimp for Agencies newsletter Design See the Email
Collaborative Fund newsletter Design/Animation See the Email
SpiritJS welcome email Design/Animation See the Email
howies new t-shirts email Design See the Email
Reverb newsletter Design/Animation See the Email
Help Scout email Design See the Email
Apple Developer WWDC announcement Design/Animation See the Email
Email Weekly throwback newsletter Design/Animation See the Email
MailChimp Essentials reminder email Design/Copywriting See the Email
Code School Free Weekend email Design/Animation See the Email
Mapbox update email Design/Animation See the Email
Wistia Soapbox announcement email Design/Copywriting See the Email
The Monocle Minute newsletter Design See the Email
A message from President Underwood Design/Copywriting See the Email
Burberry Shop the Show email Design/Animation/Interactivity See the Email
Burberry The Scarf Bar Design/Animation/Interactivity See the Email
Burberry Mr. Burberry email Design/Animation See the Email
Email Weekly 50% Off email Design See the Email
Email Weekly CSS Grid email Design See the Email

Blogs

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The best places to keep up-to-date on the email industry.

Blog Name Where you can find it
Litmus Blog Visit the Blog
MailChimp Blog Visit the Blog
Campaign Monitor Blog Visit the Blog
Email Design Review Visit the Blog
Action Rocket Labs Visit the Blog
StyleCampaign Blog Visit the Blog
Email Snarketing Visit the Blog
Rebelmail Blog Visit the Blog
Rémi Parmentier on Medium Visit the Blog
FreshInbox Visit the Blog
James White's Blog Visit the Blog
Really Good Emails Visit the Blog
Email Critic Visit the Blog
Word to the Wise Visit the Blog
Email Wizardry Visit the Blog
Email Monks Blog Visit the Blog
Return Path Blog Visit the Blog
Emma Blog Visit the Blog
HubSpot Email Blog Visit the Blog
ExactTarget Blog Visit the Blog
Marketo Blog Visit the Blog
Email Experience Council Blog Visit the Blog
WhatCounts Blog Visit the Blog
Email Monday Visit the Blog
The Goolara Blog Visit the Blog
FreshMail Blog Visit the Blog
Spam Resource Visit the Blog
Email Marketing Chronicles Visit the Blog
Email Marketing Rules Visit the Blog
Rejoiner Blog Visit the Blog
AWeber Blog Visit the Blog

Email Service Providers

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Companies to help you manage subscribers, send, and track email campaigns.

ESP Name Where you can find it
Email Vendor Selection Learn More
Aweber Learn More
BlueHornet Learn More
Bronto Learn More
Campaign Monitor Learn More
Constant Contact Learn More
dotmailer Learn More
Eloqua Learn More
Emma Learn More
Experian CheetahMail Learn More
GetResponse Learn More
iContact Learn More
Mad Mimi Learn More
MailChimp Learn More
MailerLite Learn More
MailerMailer Learn More
Mailgun Learn More
Mailjet Learn More
MailUp Learn More
Marketo Learn More
Maropost Learn More
Postmark Learn More
Rejoiner Learn More
Responsys Learn More
Salesforce Marketing Cloud Learn More
Salesforce Pardot Learn More
SendGrid Learn More
Silverpop Learn More
SparkPost Learn More
Vero Learn More

Have a resource to submit? Let me know. Email Me

Who's behind all of this?

Jason Rodriguez is an email industry veteran with nearly a decade of experience in planning, writing, designing, and developing email marketing campaigns.

At Litmus, he works to build a community around email design and marketing and helps educate industry professionals in any way possible. He's written for A List Apart, self-published two books, and routinely speaks at industry events and holds workshops around the country to help people make better, more effective email campaigns.

You can follow him on Twitter or subscribe to his newsletter.

Want to learn email design? I've got you covered. Get the Guide